Perutnina Ptuj Topiko is one of the largest poultry producers in Serbia and a proud member of the Perutnina Ptuj Group – a poultry and food company with a rich tradition dating back to 1905. This year, we celebrate 120 years of excellence in delivering natural, healthy, and delicious food to our consumers.
Perutnina Ptuj is an international group of 16 companies, employing more than 5,200 people in 7 countries, with 15 production plants and 3 trading companies. As part of MHP Group, one of Europe’s leading poultry producers, we combine tradition, nature, and state-of-the-art technology to create products that enrich modern families’ lives with the taste of nature.
We are committed to the highest standards of quality, traceability, safety, and environmental responsibility. Guided by our VISION – to be first wherever people value natural taste, to conquer with quality and uniqueness, and to inspire innovative, safe, and healthy eating habits – we continue to innovate for the future.
By supporting MEATCON2025, we proudly contribute to industry dialogue and knowledge exchange, staying true to our mission: delivering “Food for Thought” and “Food for Life” for generations to come.

The company operates on the principle of a fully integrated production process “from farm to table” and holds international quality certificates.
Its mission is to maintain its recognizable quality and responsible business practices, preserve traditional recipes, and follow advanced technologies and the preferences of the consumer.
It has been part of MK Group since 2011.
From selecting the best cuts of meat for production, through careful salting, gentle smoking over beechwood, to meeting all the quality standards that modern consumers rightly expect, we strive for perfection at every step. Behind us lie decades of investment, education and development, with one goal in mind: the best product quality.
Today, Zlatiborac has almost 700 employees, four regional business centres and modern production facilities covering an area of over 40,000 m² in the heart of Zlatibor – Mačkat, where the latest technology is used in accordance with the highest standards of food safety and quality. Our product portfolio includes a wide range of durable and semi-durable dried meat delicacies, and our unwavering focus on quality has been confirmed by numerous national and international awards.
To date, we have won more than 200 medals for quality at competitions organised by the prestigious German Agricultural Society (DLG), while consumers in Serbia regularly award us the ‘My Choice’ prize for the most popular brands.
Standards and certifications: HACCP, IFS FOOD, ISO 9001, ISO 14001, ISO 45001, SRPSKI KVALITET (SERBIAN QUALITY).
Export markets: Sweden, Germany, France, Romania, Bulgaria, Slovenia, Montenegro, Bosnia and Herzegovina
E-mail: office@zlatiborac.com


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